In Marketing ther are 4 P's that are very important because they direct the flow of marketing.
Product
Price
Place (Distribution)
Promotion
It should be obvious that the first 'p' represents the product; which is a tangible or intangible object.
Tangible is a product that you can hold, feel, and even touch. Intangible is a service; like an insurance service or a visit to the doctor or dentist. Without the product there is no need to worry about the other three p's.
Price is how much the product will cost.
Place is where the product will be sold. It is asking, "Where will consumers purchase the product?"
Promotion is where advertising comes in. Advertising is not alone under the category of promotion; with it is Public Relations, Personal selling, and Sales Promotion. Without promotion how will consumers* know about the product, its price, or where it is sold?
This is how advertising connects with marketing.
*Consumers are those who make purchases, in other words those who buy things. Consumers can be personal and business.
What is PayPal Here? It's something like a payment system, only without handling cash you can use your credit or debit card. Check out this post (Your Wallet Is Your Phone...) to find out more about how your phone can be used to make payments instead of your wallet.
Wondering how PayPal Here works?
Check out this video:
In all the hype of the Google Glass, I don't find it surprising that a Google rep has said that there are no plans for advertising on the Glass because ads are literally everywhere! In other words when an owner of the Glass uses it, they won't be seeing ads. Hopefully, no plans will be made to include ads when a person uses the device. When a smartphone was first laid in my hands I was surprised to find that the box above the game I was playing said, "You have 5 unread messages, click here to read." was actually an ad; the same kind that's found when a browser is open on my computer. How much more irritating would it be to click on a pop up window that seems important while I'm using the Glass only to find out it's an ad!
However, seeing as how making ads is how advertisers receive an income, ads on the Glass may be useful. Especially in the scenario given at the beginning of the article linked below. If the ads come in handy and quite useful at the time when it's needed then there is no need to completely shun advertising from being placed on the Glass. Yet, if this does happen it would be best for the ads to be shown at a slower rate. In other words, for the total sum of ads on TV, only 5% of ads should be on the glass. Or maybe ads should be placed in the hands of the beholder of the glass...
The article sourced below shares multiple scenarios for how the Google Glass can possibly change advertising, out of approximately four scenarios the Game-ification of Everyday Life seems to be the most appealing, even though it would seem silly in the lives of those who have better things to do and much work to complete. Here's a video of what it would be like to play a game on a tablet and receive mini-rewards in reality (as you watch think of what it would be like to use the Google Glass instead of a tablet):
For the 2014 Ford Fiesta Ford will use crowdsourcing as a way to create advertising.
According to Stuart Elliot, crowdsourcing has been around for years - seven to be exact, through this method of advertising marketers are able to draw closer to consumers.
Here is a video on Crowdsourcing; hopefully it sheds light on what crowdsourcing is.
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Fiesta Movement: A Social Remix
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An introduction to the movement!
Although the advertisements for the 2014 Fiesta will come from consumers the quality of the ad will still be professional and its focus will be on the attributes of the new Fiesta.
This will be the second ad campaign by Ford that involves crowdsourcing. The first was done in 2009. One-hundred cars plus benefits (gasoline, insurance, and cameras) were given/lent to young men and women to sample the Fiesta through their sample these young men and women were asked to document their experience with the car by using social media. The same strategy is being done with the development of the 2014 ad campaign. What a great way to advertise!
Interested in sharing being part of this experience? Visit fiestamovement.com
MegaRed is a brand of krill oil that is sold by Schiff nutrition, a company that was established way back in 1936. What's important to note in regards to the advertising field is that the MegaRed campaign is using social sampling. MegaRed is using its social media account on Facebook to allow those who are fans of their product to send samples to family members and friends by using the Facebook fan page. This is where social Media and social sampling blend because the sampling is being done through social media. The benefit of those who send family and friends samples is that they themselves will receive a sample packet as well. Another benefit is that if 100,000 samples are given away Schiff will donate $100,000 dollars to the National Coalition for Women With Heart Disease.
Advertisers generally have a goal to reach. MegaRed's ad campaign is to raise awareness of their product since they are still considered a new product on the market. When there is a new product and the brand isn't widely know then the advertising department will work to get the product known and spread the benefits of the product.
Because this campaign uses social media as its main outlet it has the advantage of receiving involvement from YouTube, Facebook and Twitter communities.
In taking advantage of the holiday, Valentines Day, MegaRed's theme design layout is a blend of hearts and the color red.
In the 2013 Superbowl there were many commercials that received much recognition. Out of the large amount of advertisements aired last Sunday there are three that were memorable for me and probably more than a handful of people.
Gotmilk Commercial: This advertisement captured my attention through the music played, Dwayne Johnson, and the many people he turned away because he needed to get milk first.
Concerning the advertising components discussed in the previous post this ads single key message could be something like, "Protein is best to start ones day and milk has that protein you need. The target customer(s) would be working fathers and children or the parents of children. I would sat that this ad was partially effective because it was entertaining, it reminded me that drinking milk is beneficial to the human body. Non-personal communication isn't limited to the target customer(s) because those who drink milk equals to a large sum of people. This ad was definitely paid for; an estimated cost would be over 1 billion US dollars. The product was milk, it seems pretty obvious since it is the milk truck that is being chased. The sponsor is America’s Milk Processors and the media used was television.
Ram Trucks “Farmer”: The voice of the announcer and the vivid images captured my attention in this ad. This commercial reminded me of the days where I dreamed of going to a real farm (not one created in the amongst a bustling city). One with fields of grain and veggies, barns occupied by horses, the inescapable sight of the sun rising and setting; even the true image of the moon surrounded by twinkling stars. This single commercial reminded me of a dream I once had; this is what some advertisements do when they're created with the intent to reach people through their emotions (kind of like the Jeep "Whole Again" ad). The single key message of the Ram "Farmer" ad could probably be that hard workers need a truck, but not just any truck, what they need is a Ram truck! With a commercial like this many would say this commercial is irrelevant to them because they don't work on a farm or perhaps they've never even seen a farm, but if a person considers the 'hard worker, not afraid to get dirty' aspect of this commercial laborers/construction workers, plumbers, painters and landscapers would be able to relate. Target customers: Farmers, those who labor and work diligently; and those who have families they need to provide for, boys who dream of working hard like their dads or the man they look up to.
This was an effective use of advertisement investment because if this it was aired during an average broadcast show it probably wouldn’t have received as much viewers as it would during the Super Bowl. Product: car. Sponsor: Ram. Media: Television.
Best Buy: Seeing the various products Best Buy offered captured my attention. Single key message: Best Buy offers many products and their sales people, who are portrayed as being helpful, can answer almost every possible question there is about a product. Target customers: Everyone interested in buying media platforms, electronics, music, etc. Effective use of advertisers investment: Yes, ad served as a reminder of how helpful going to Best Buy can be. Non-personal comm.: directed to those interested in purchasing what Best Buy offers, it was paid for, and it was persuasive. Product: service. Sponsor: Best Buy. Media: television.
With that being said do you have milk, have you considered buying a Dodge Ram truck, and have you been to BestBuy to get the best buy? ;)
I'm a college junior in New York City majoring in Advertising Communications. This blog is a result of my Multimedia Communications class, my first Advertising class and my new interest in advertising.
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Last week in advertising we - the class & the professor - briefly spoke about the seven components of advertising along with reviewing some interesting advertisements (also known as ad) that were in print, on television and online via YouTube.
Here are the 7 components of advertising:
It has to be structured and composed.
Has non-personal communication.
It is often paid for.
It is persuasive.
Has a specific product (which can be a good service or idea).
Has a sponsor.
It is most often communicated through media.
The first assignment from my advertising class was to watch the ads of last nights Superbowl and answer the questions given and take note of what components in advertising where used. I hope to share this assignment in my next post so stay tuned!
