MegaRed is a brand of krill oil that is sold by Schiff nutrition, a company that was established way back in 1936. What's important to note in regards to the advertising field is that the MegaRed campaign is using social sampling. MegaRed is using its social media account on Facebook to allow those who are fans of their product to send samples to family members and friends by using the Facebook fan page. This is where social Media and social sampling blend because the sampling is being done through social media. The benefit of those who send family and friends samples is that they themselves will receive a sample packet as well. Another benefit is that if 100,000 samples are given away Schiff will donate $100,000 dollars to the National Coalition for Women With Heart Disease.Advertisers generally have a goal to reach. MegaRed's ad campaign is to raise awareness of their product since they are still considered a new product on the market. When there is a new product and the brand isn't widely know then the advertising department will work to get the product known and spread the benefits of the product.
Because this campaign uses social media as its main outlet it has the advantage of receiving involvement from YouTube, Facebook and Twitter communities.
In taking advantage of the holiday, Valentines Day, MegaRed's theme design layout is a blend of hearts and the color red.
The punchline for this campaign is,
"Whose heart do you love?"
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