For the 2014 Ford Fiesta Ford will use crowdsourcing as a way to create advertising.
According to Stuart Elliot, crowdsourcing has been around for years - seven to be exact, through this method of advertising marketers are able to draw closer to consumers.
Source: Ford Turns to the 'Crowd' For New Fiesta Ads
According to Stuart Elliot, crowdsourcing has been around for years - seven to be exact, through this method of advertising marketers are able to draw closer to consumers.
Here is a video on Crowdsourcing; hopefully it sheds light on what crowdsourcing is.
________________________________________
Fiesta Movement: A Social Remix
________________________________________
An introduction to the movement!
Although the advertisements for the 2014 Fiesta will come from consumers the quality of the ad will still be professional and its focus will be on the attributes of the new Fiesta.
This will be the second ad campaign by Ford that involves crowdsourcing. The first was done in 2009. One-hundred cars plus benefits (gasoline, insurance, and cameras) were given/lent to young men and women to sample the Fiesta through their sample these young men and women were asked to document their experience with the car by using social media. The same strategy is being done with the development of the 2014 ad campaign. What a great way to advertise!
Interested in sharing being part of this experience? Visit fiestamovement.com
Source: Ford Turns to the 'Crowd' For New Fiesta Ads
No comments:
Post a Comment