In the 2013 Superbowl there were many commercials that received much recognition. Out of the large amount of advertisements aired last Sunday there are three that were memorable for me and probably more than a handful of people.
Gotmilk Commercial: This advertisement captured my attention through the music played, Dwayne Johnson, and the many people he turned away because he needed to get milk first.
Concerning the advertising components discussed in the previous post this ads single key message could be something like, "Protein is best to start ones day and milk has that protein you need. The target customer(s) would be working fathers and children or the parents of children. I would sat that this ad was partially effective because it was entertaining, it reminded me that drinking milk is beneficial to the human body. Non-personal communication isn't limited to the target customer(s) because those who drink milk equals to a large sum of people. This ad was definitely paid for; an estimated cost would be over 1 billion US dollars. The product was milk, it seems pretty obvious since it is the milk truck that is being chased. The sponsor is America’s Milk Processors and the media used was television.
Ram Trucks “Farmer”: The voice of the announcer and the vivid images captured my attention in this ad. This commercial reminded me of the days where I dreamed of going to a real farm (not one created in the amongst a bustling city). One with fields of grain and veggies, barns occupied by horses, the inescapable sight of the sun rising and setting; even the true image of the moon surrounded by twinkling stars. This single commercial reminded me of a dream I once had; this is what some advertisements do when they're created with the intent to reach people through their emotions (kind of like the Jeep "Whole Again" ad). The single key message of the Ram "Farmer" ad could probably be that hard workers need a truck, but not just any truck, what they need is a Ram truck! With a commercial like this many would say this commercial is irrelevant to them because they don't work on a farm or perhaps they've never even seen a farm, but if a person considers the 'hard worker, not afraid to get dirty' aspect of this commercial laborers/construction workers, plumbers, painters and landscapers would be able to relate. Target customers: Farmers, those who labor and work diligently; and those who have families they need to provide for, boys who dream of working hard like their dads or the man they look up to.
This was an effective use of advertisement investment because if this it was aired during an average broadcast show it probably wouldn’t have received as much viewers as it would during the Super Bowl. Product: car. Sponsor: Ram. Media: Television.
Best Buy: Seeing the various products Best Buy offered captured my attention. Single key message: Best Buy offers many products and their sales people, who are portrayed as being helpful, can answer almost every possible question there is about a product. Target customers: Everyone interested in buying media platforms, electronics, music, etc. Effective use of advertisers investment: Yes, ad served as a reminder of how helpful going to Best Buy can be. Non-personal comm.: directed to those interested in purchasing what Best Buy offers, it was paid for, and it was persuasive. Product: service. Sponsor: Best Buy. Media: television.
Gotmilk Commercial: This advertisement captured my attention through the music played, Dwayne Johnson, and the many people he turned away because he needed to get milk first.
Concerning the advertising components discussed in the previous post this ads single key message could be something like, "Protein is best to start ones day and milk has that protein you need. The target customer(s) would be working fathers and children or the parents of children. I would sat that this ad was partially effective because it was entertaining, it reminded me that drinking milk is beneficial to the human body. Non-personal communication isn't limited to the target customer(s) because those who drink milk equals to a large sum of people. This ad was definitely paid for; an estimated cost would be over 1 billion US dollars. The product was milk, it seems pretty obvious since it is the milk truck that is being chased. The sponsor is America’s Milk Processors and the media used was television.
Ram Trucks “Farmer”: The voice of the announcer and the vivid images captured my attention in this ad. This commercial reminded me of the days where I dreamed of going to a real farm (not one created in the amongst a bustling city). One with fields of grain and veggies, barns occupied by horses, the inescapable sight of the sun rising and setting; even the true image of the moon surrounded by twinkling stars. This single commercial reminded me of a dream I once had; this is what some advertisements do when they're created with the intent to reach people through their emotions (kind of like the Jeep "Whole Again" ad). The single key message of the Ram "Farmer" ad could probably be that hard workers need a truck, but not just any truck, what they need is a Ram truck! With a commercial like this many would say this commercial is irrelevant to them because they don't work on a farm or perhaps they've never even seen a farm, but if a person considers the 'hard worker, not afraid to get dirty' aspect of this commercial laborers/construction workers, plumbers, painters and landscapers would be able to relate. Target customers: Farmers, those who labor and work diligently; and those who have families they need to provide for, boys who dream of working hard like their dads or the man they look up to.
This was an effective use of advertisement investment because if this it was aired during an average broadcast show it probably wouldn’t have received as much viewers as it would during the Super Bowl. Product: car. Sponsor: Ram. Media: Television.
Best Buy: Seeing the various products Best Buy offered captured my attention. Single key message: Best Buy offers many products and their sales people, who are portrayed as being helpful, can answer almost every possible question there is about a product. Target customers: Everyone interested in buying media platforms, electronics, music, etc. Effective use of advertisers investment: Yes, ad served as a reminder of how helpful going to Best Buy can be. Non-personal comm.: directed to those interested in purchasing what Best Buy offers, it was paid for, and it was persuasive. Product: service. Sponsor: Best Buy. Media: television.
With that being said do you have milk, have you considered buying a Dodge Ram truck, and have you been to BestBuy to get the best buy? ;)
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