Monday, February 4, 2013

First Advertising Class

I'm a college junior in New York City majoring in Advertising Communications. This blog is a result of my Multimedia Communications class, my first Advertising class and my new interest in advertising.
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Last week in advertising we - the class & the professor - briefly spoke about the seven components of advertising along with reviewing some interesting advertisements (also known as ad) that were in print, on television and online via YouTube.

Here are the 7 components of advertising:
  • It has to be structured and composed.
  • Has non-personal communication.
  • It is often paid for.
  • It is persuasive.
  • Has a specific product (which can be a good service or idea).
  • Has a sponsor.
  • It is most often communicated through media.
The first assignment from my advertising class was to watch the ads of last nights Superbowl and answer the questions given and take note of what components in advertising where used. I hope to share this assignment in my next post so stay tuned!

 

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