Tid Bit...

...of how advertsing and marketing are connected.

In Marketing ther are 4 P's that are very important because they direct the flow of marketing.

• Product   
• Price
• Place (Distribution)
• Promotion

It should be obvious that the first 'p' represents the product; which is a tangible or intangible object.

Tangible is a product that you can hold, feel, and even touch. Intangible is a service; like an insurance service or a visit to the doctor or dentist. Without the product there is no need to worry about the other three p's.

 

Price is how much the product will cost.

Place is where the product will be sold. It is asking, "Where will consumers purchase the product?"

 

Promotion is where advertising comes in. Advertising is not alone under the category of promotion; with it is Public Relations, Personal selling, and Sales Promotion. Without promotion how will consumers* know about the product, its price, or where it is sold?

 

This is how advertising connects with marketing.

 

*Consumers are those who make purchases, in other words those who buy things. Consumers can be personal and business.

Sources:

• Promotion
• MKTG5
• Essentials of Advertising(2nd Edition) Textbook